With millions of documents available on the World Wide Web, it is vital that Web site owners and/or administrators take specific steps to ensure their Web sites are easily accessed by and made available to their target audiences. This is most commonly done byÝ maximizing a Web site's presence on a variety of search engines. A search engine is like an electronic version of a library's card catalog in that it quickly matches search criteria against database entries that contain select key words, titles, subjects or proper names. The goal for a Web site owner is to submit his or her Web site to a variety of popular search engines in such a manner that each search engine gives priority to that Web site when searching the World Wide Web for sites that match specific search criteria. Below is a menu of options that offer a range of services relating to search-engine submissions: Option 1 - Basic Search Engine Submission Option 1 includes preparing your Web site for submission, submitting your site to major search engines and monitoring the success rate of select submissions. The first step in search-engine submission is to optimize specific features of your Web site's home page. This includes defining proper meta tags (hidden data that search engines use to define a site) and ensuring that the copy on the site's home page matches popular search criteria. Once this is complete, we will submit your site to each of the major search engines. You will receive a status update showing a list of the search engines to which your site was submitted. The report will show for each search engine the date of the last submission and whether or not the submission was successful. We also will email you a monthly verification report telling you whether or not your site is listed among select major search engines. Option 2 - Guaranteed Listings in 48 Hours Option 2 includes all services offered in Option 1 but your Web site's home page will be listed on MSN, HotBot, LookSmart, and Overture within 48 hours of submission versus 2-4 months. Additionally, your Web site's home page will be re-indexed every 48 hours. This means that if your content is updated, your listing in MSN, HotBot, LookSmart, and Overture will be automatically refreshed.   Option 3 - Additional Search Engine Pages Option 3 includes all services offered in Option 1 and Option 2, however, rather than simply optimizing your Web site's home page for submission, several additional pages on your site will be enhanced based on keywords specifically defined for search engines. These additional pages will be submitted along with your Web site's home page. This option greatly increases your Web site's exposure to search engines and thus increases exposure to your site's potential visitors. Option 4 - Purchasing Keywords** Option 4 includes all services offered in Option 1, Option 2 and Option 3 but also includes daily monitoring for 30 days to ensure that your site is maintaining optimal presence on all major search engines. Using 10-20 keywords we will set up for you to manage two pay per click search engines (Overture and Google AdWords) to guarantee your site's search engine presence on a daily basis and to keep your site among the top three sites displayed when specific keywords are entered in a given search engine. By monitoring your site activity you will receive detailed reportsÝthat show clicks for a given time period and how well your select keywords are working to drive traffic to your Web site. This option guarantees you will generate quicker results than a basic search-engine submission. **This option requires a deposit in the amount you plan to spend for the first month of search-engine advertising. An average budget would be an estimated $10 -$20 per day, however, depending upon your level of commitment and goals, it can exceed $100 per day. Thus, it's imperative to set budget parameters prior to the execution of services offered in Option 4. If you're interested in a search engine promotion program for your business, please contact us.